September 28, 2026
Product Studio: product card, photoshoots and videos
A product card holds up to 4 photos, a description, benefits, verified facts and claims to avoid. In Product materials it is used to build photoshoots, series of 2–4 shots and videos, and in projects and the avatar Studio the product joins as a set of references.
A product in Givon AI is a card in the Products section of Studio. It holds 1 to 4 photos, a name, a category, a description and three lists: Benefits, Verified facts and Claims to avoid. The section works on desktop and on a phone.
A card starts with photos. Upload shots, pick them from your materials or take a photo of the product with your phone camera, and in the description field add what is not visible in the photos: material, dimensions, intended use. The Create button fills in the fields from the photos and text. This is a suggestion to review: the model does not infer composition, dimensions, weight or effectiveness from appearance, and it does not record doubtful observations as facts. A product becomes active when it has a name, a photo and at least one benefit or verified fact; until then it is stored as a draft.
Product materials have two modes, Photoshoot and Animation. The product photos are already connected as references: describe the shot, environment or composition and choose an image model, format and resolution. Create a series builds 2 to 4 shots in a shared style; the starting set is a main shot, another angle, a detail and the product in an environment. Each shot in the series runs as a separate generation, and Refine shot adds a new variant next to the previous one.
Animation makes a video from the chosen shot, an original product photo or a photoshoot result. Describe the motion of the product, camera or light, and choose a video model and duration; if the model accepts a video reference, attach a clip with the motion you want.
The card data goes into the request to the model. The name, category and description describe the product; shape, colors, materials, logo and lettering come from the photos. Text on the image appears only if the request asks for it, and only from the wording in Benefits and Verified facts. The Claims to avoid list is not passed into the request to the image and video model.
An active product can be used outside its Studio. In the project prompt bar it is selected in References and appears in the text as @name, taking one reference slot per photo. In an avatar Studio photoshoot the product is added with the same set of photos.
What it gives you
1 to 4 product photos in PNG, JPEG, WebP, GIF, HEIC, HEIF and AVIF formats.
Create fills in the name, category, description, benefits, facts and restrictions from the photos; fields you have already filled in are not overwritten.
An image series is 2 to 4 shots in a shared style, with shot comparison and series repeat.
Animation starts from an original product photo or a finished shot from Materials.
The product joins the project prompt bar and the avatar Studio with its set of photos.
The cost of each generation is shown before launch and depends on the model and settings.
When it is useful
Shots for a marketplace card
A series of a main shot, another angle, a detail and the product in an environment, in one launch with a shared style.
A video from a good shot
Choose a shot in Product materials and describe the motion of the product, camera or light in Animation.
The product in project scenes
Select the product in References in the prompt bar and mention it in the prompt as @name, and its photos connect automatically.
The product in the avatar's hands
In an avatar Studio photoshoot, add the product to references so the avatar holds or shows that exact product.
FAQ
How many product photos can I add?
1 to 4. All of them become product references in every photoshoot, animation and project where the product is connected.
Can I fill in the card by hand?
Yes. Create fills in empty fields from the photos, and anything you have already written stays as it is. Any field can be corrected on the Data tab.
What is the Claims to avoid list for?
It holds wording that must not be used in advertising. This list is not passed into the request to the image and video model, and text in the shot comes only from Benefits and Verified facts.
How is a series different from a regular photoshoot?
A series runs 2 to 4 shots with a shared style and the same references. Each shot is a separate generation, and you can repeat or refine it without touching the others.
How do I use a product in a project?
Open References in the prompt bar and choose an active product: it appears in the prompt as @name, and its photos take one reference slot each.